While the cowboy is a symbol of American culture, this emoji is now used regardless of nationality to express confidence, a sense of adventure, and cheerfulness. It also fits well in situations where you're boasting or being playfully boastful.

This emoji is also popular as a meme. It appears when you experience unexpected luck or success, or when you want to wrap up a situation humorously. K-pop idols often use it to give a playful greeting to fans or to express confidence after a great performance.