This emoji goes beyond simple shyness to capture the flustered feeling of not knowing what to do in an unexpected situation. It's great for when you're caught with a secret or are speechless from a sudden question.

While it's often used in Eastern cultures to express modesty or bashfulness in response to compliments, in the West, it tends to focus more on romantic feelings or embarrassment from a big mistake. Although there are subtle cultural differences, it's an easily relatable emoji based on the universal physical reaction of one's 'face getting hot.'