Like in the movie 'King Kong,' the gorilla also has an image of a 'gentle giant' with immense power and delicate emotions. So, it's fun to use when describing someone who seems gruff on the outside but is deeply affectionate.

In recent internet memes, it's used with the phrase 'Apes together strong,' emerging as a symbol that emphasizes the power and solidarity of a group over an individual. It's also used as a fun expression to show the unity of a community or fandom working together to achieve a goal.