Rather than simply symbolizing "evil," it's used playfully when saying you like a charming villain character (e.g., Joker, Loki) or when making a mischievous plan. It can also represent a character with an unexpected charm.

In recent pop culture, complex villains with blurred lines between good and evil are gaining attention. This emoji is used to show fandom for such complex characters or to humorously describe yourself when doing something "guilty but enjoyable," like secretly eating a late-night snack while on a diet.