This emoji is used to express a unique and creative personality. Like the color purple, which doesn't easily mix with other colors, it can reveal one's own special taste or artistic sense.

It holds a very special meaning for K-pop fandoms, especially for fans of BTS. Originating from the phrase 'I purple you' (보라해), coined by member V, it's used to mean 'let's trust and love each other for a long time.' It has become a powerful symbol of affection and trust among fans.