Going beyond a simple 'like,' it's used to express warm affection and gratitude straight from the heart. It adds a touch of sincerity when thanking not just partners, but also friends and family.

It frequently appears when K-pop fans send love to their 'bias' (favorite member) or create a positive atmosphere within the fandom. This single emoji becomes a powerful communication tool, allowing fans worldwide to share the joy of their fandom activities across language barriers.