Thanks to the influence of the animated movie "Frozen," it can also symbolize magic or special powers. It brings to mind a mystical and powerful image, like Elsa.

Because no two snowflakes are exactly alike, it can also mean "uniqueness" or "individuality." At the same time, its tendency to melt easily can symbolize "fragility" or "delicateness." On social media, calling someone a "snowflake" is sometimes used as a meme to refer to someone who is overly sensitive and easily offended.