This emoji is effective at building anticipation. You can drive a conversation forward by piquing the other person's curiosity, like 'Good news coming soon 🔜.'

It's used in a similar context to English chat acronyms like 'OMW' (On My Way) or 'BRB' (Be Right Back). It's frequently used as a marketing tool to build fan excitement when K-pop idols announce a comeback or brands hint at a new product launch.