Use this when you want to express more emphasized affection and passion than a regular heart. Besides love confessions, it's effective for conveying positive energy when cheering for or complimenting someone.

The sparkling effect of this emoji visually represents a magical, enchanting moment of love. Perhaps that's why, across both Eastern and Western cultures, it's widely used not just for affection between lovers but also to show adoration for a favorite star or character, adding to its popularity.